Billboard’s Guitar Pee urinal surely got me peeing all over the place
The next time you go to pee in a public urinal in Brazil you could be on the verge of producing some great guitar music as you urinate! As surprising as it might seem, the new ad campaign for Billboard Music Brazil by ad agency almapBBDO has led to this creative means of producing guitar music. Called as Guitar Pee these functionally correct guitar-shaped urinals have strings placed just in the right place for the user to hit them and produce melodies, well kind of. If you get the hang of how to produce meaningful music by taming those strings then you could be a popular one and mPEE3 (aptly the format of music) is surely going to be the platform.
The campaign is marked by a very apt tagline from Billboard that is “Music. We know it comes from everywhere” and after seeing this I’m sure everyone of you out there will agree. Talking about this unique urinal, it has guitar neck and fretboard extending from the top and right in the middle of guitar there is the sound hole. Inside the strings there are sensors which detect the pressure of urine coming to play the note in perfect harmony.