When your company is a newcomer to the smartphone realm, there has to be the X factor that makes your mobile phone design stand apart from the crowded market. Well, that incredible quality in the case of Yota Phone is its dual screen feature. Exhibiting a conventional full-color touchscreen on its front-end, the Russian designed contrivance really takes the unique route by also having an E-Ink style display on its rear-end. Fueled by a similar electronic ink technology found in Kindle, this secondary display is black and white, and always remains on for the entire time.
Given its electronic ink credentials, it is pretty certain that the rear-end screen will be a low energy based mechanism. And, also its ‘always on’ feature should be an advantage to Yota Phone’s usability. As Yota Devices CEO Vlad Martynov explains -
The typical user picks up and activates their smartphone more than 150 times a day. Why? Because users worry that messages or information they need or want are hidden behind their phone’s black screen. This is a huge distraction and can impede meaningful interaction with our friends, families and colleagues.
The Yota Phone obviously traverses this predicament with the eternally activated E-ink display showing info like time, messages, schedules and even a map, without disturbing the phone’s main battery life.
Finally, coming to the commercial side of affairs, the Android powered Yota Phone will be Russia’s first domestically manufactured set. To be available from this month, the phone will retail for price of 499 euros (around $678).
For placing pre-orders, check out the product’s homepage.
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