Cadbury Joy Jacket come to life when you eat chocolates

Cadburys Joy Jackets

PR company Golin Harris has teamed up with Hirsch&Mann (UK based technology firm) to create an interactive jacket that responds to the wearer’s act of eating Cadbury chocolates. For the experiment dubbed as Joyville, these specially made interactive jackets called as Cadburys Joy Jackets only react if the wearer eats either Cadbury + Daim or Cadbury + Oreo collaborations. The technology inside these jackets is dominated by Raspberry Pi + Arduino for control interface, flex sensors, servos for actuating the movement, micro-controllers, LED tape for the spell bounding display, vibrating motors, amplifiers, speakers, CO2 inflators, 18 V battery pack and 3D printers. The eye-catchy display around the chest and cuff area of the jacket sets into motion as soon as you hold one of the specified chocolates in hand and then eat them.

And if you were wondering what purpose does the servo motor serve in this LED display, then let me tell you that the jacket is fitted with these servo motors in the hem area which reveal a purple lining fitted with pulsing LEDs. Also micro-controllers are used to initiate motorized hinges in shoulder tabs to reveal accordion styled flaps that move. And don’t even dare to think the extravaganza stops here, further a purple sunburst inflates from underneath the collar to complete the look.

All that visual eye-candy is perfectly complimented by the hidden speakers in the jacket that play music reminiscent to the transformation and just when you think it is all going to be over soon any second, a hidden confetti gun shoots confetti everywhere in the air.



Hailing from the northern region of India, Gaurav has a profound liking for everything upbeat in the cloud and vision to acquaint readers with the latest technology news. He likes to observe nature, write thought provoking quotes, travel places, drive cars and play video games when things get too boring. And his food for thought comes from ambient music scores he listens to.

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