Mazda3 hatchback turned into a musical instrument courtesy Mogees device

Mazda3 Mogees device

The all new Mazda3 sports hatchback car

The all new Mazda3 is an ear-pleasing instrument too. Yes, if you go by the intuitive commercial produced for this sports hatchback car. Mazda teamed-up with Mogees to make the commercial that shows this all new car being used as an electronic musical instrument. They used an app and electronic Mogees device the collaborated team managed to turn every part of the car into musical melody, a 5 piece percussion band to be precise. The device captures vibration of the sound produced whenever someone taps the exterior of the car.

Not only does the banging produce music but also triggers a light show that is perfectly in sync with the music. Once the vibration initiates the resultant electrical signal that is converted by an iPhone app into musical scores. The Mogees device shown in the commercial can be used for any occasion. So, in a way Mogees also got the opportunity to market their device through this Mazda commercial.

# Behind the scenes of the making

This effort pays respect to the uniqueness of Mazda3 which takes pride in its eco-friendly credentials due to the low CO2 emission. Not only that, the car also has a very good fuel consumption technology. Adding to all the hardware technology is the option for internet connectivity which makes it a tech savvy automobile.

Mazda3 Mogees device

Mogees device that converts vibrations into music

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Gaurav

Hailing from the northern region of India, Gaurav has a profound liking for everything upbeat in the cloud and vision to acquaint readers with the latest technology news. He likes to observe nature, write thought provoking quotes, travel places, drive cars and play video games when things get too boring. And his food for thought comes from ambient music scores he listens to.

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