Powerade Workout Billboards tests your physical endurance in fun way
The success of any advertising campaign depends on its ability to engage the audience. A very good example of how to run an intuitive Out of Home (OOH) advertising campaign came to light when a bunch of people were seen showing-off their power on Powerade billboards. In-fact it is Ogilvy & Mather Berlin, an advertising company that took the task of running a unique billboard advertising campaign in Germany that took everyone by surprise.
Installing unique billboards with workout equipment and training machines including punching section, weight lifting and moving climbing wall is the USP of this ad campaign. Testing the endurance of random by-standers and keeping them engaged with physical activity underlined this successful campaign. The ones who performed well were rewarded with the Powerade drink and a lot of applause from the audience.
The Workout Billboards campaign reaped quite a successful result for Powerade and for sure became a memorable event.