Apple fanboys rejoice: Six Apple Stores opening in India for Diwali
To tap into the every-growing Indian market, which is now a bigger taker of Apple devices than China; Apple has signed a deal with Tata-owned consumer electronics chain Croma to open six Apple Stores in the country as a pilot. The stores will be identical to 460 odd stores Apple has in 17 different countries, showcasing the entire range of products to simplify purchasing for Apple aficionados in India.
Talking about the deal, Avijit Mitra, CEO Infiniti Retail parent company of Croma said,
We are proud to partner Apple to launch the Apple Store in India and extremely bullish about it. These stores will be modeled on the global design and will offer the best experience to consumers, showcasing the entire range of Apple products.
Currently, Apple devices are sold through premium resellers under the franchise model. Apple devices including, iPhones are also sold through multi-brand stores. With the dedicated stores, Apple could increase its market reach in the country.
The six Apple retail stores to be opened in Malad, Juhu, Oberoi Mall, Phoenix Mall and Ghatkopar areas of Mumbai and Jayanagar in Bengaluru, will be 400 to 500 square feet in area and should be up and running by Diwali next month.
Each store will take design cues from Apple’s other retail stores which will include similar wooden furniture, lighting fixtures and demo units. The stores will also have staff especially trained by Apple.
On Indian Prime Minister Narender Modi’s visit to US last month, Modi met with Apple CEO Tim Cook and CEOs from Google, Microsoft and Facebook. The two allegedly discussed possibilities of Apple setting up its manufacturing base in India. If Apple happens to set up manufacturing unit in the country, it can then open its own stores in India. For now, its Croma that’s partnering with the tech giant.
Apple is scheduled to launch iPhone 6s and iPhone 6s Plus in India on October 16. Like previous years, we believe, some records will be shattered considering the battery issues related to the phone have been put to rest.