Sony’s electronic paper watch changes surface pattern like a chameleon
Amidst all the hype about smartwatches, a Sony subsidiary has developed sporty looking e-paper watch which is minimalistic and targeted towards fashion conscious people who believe in form and function. This no nonsense watch dubbed FES Watch has dial face and band which can be customized with varying looks, anytime you want. User can change the B&W patterns in 24 different ways for now and more custom watch faces and band modifications will follow suite.
FES Watch focuses on pure function and urban living
Major portion of this watch is made from Electronic Paper material which is flexible and uses very little power to display different stylish patterns. The analog time is only displayed when the user intends to, at other times the display is turned-off to save battery. This makes sense as the user only checks time randomly and displaying time constantly eats on battery life.
FES Watch is going to be up for purchase at the MoMA Design Store on Omotesando and First Flight starting this Saturday while the Isetan in Shinjuku boutique department store will have it from 1st December onwards. The watch can also be bought off the Japanese MoMA online store from Saturday. Sony is going to sell the wristwatch in Japan for now at a price tag of ¥29,700 ($242) and based on the sale success venture into other markets too.