iTunes Radio is not free anymore, Apple wants to charge you for it
Beginning January 29, iTunes Radio – the ad-supporting Pandora-style internet radio will phase out of free service list, BuzzFeed News reports. The radio service which has been free since 2013 will now be available to paid Apple Music subscribers only. The move announced by Apple through email to customers confirms that Beats1 will be Apple’s sole free radio service hence. iTunes Radio will be available for $10 per month on subscription, but it will sure come with some additional features to accommodate for the price.
Apple spokesperson told BuzzFeed;
We are making Beats 1 the premier free broadcast from Apple and phasing out the ad-supported stations at the end of January. With an Apple Music membership, listeners can access dozens of radio stations curated by our team of music experts, covering a range of genres, commercial-free with unlimited skips. The free three-month trial of Apple Music includes radio.
The internet radio for now came with lots of restrictions. It featured annoying ads, didn’t permit you to fast forward or rewind any song not did it let you replay a song. Moreover you were limited to 6 song skips an hour. Interestingly, the paid service will be ad free and will allow you to skip as many songs you want – so you are in complete control of what you want to listen and skip.
Going ad free can be seen as Apple’s well considered move. Apple has exit from advertising business, the iAds division of the Cupertino company (that sold advertising for iOS apps) has ceased to exist.