McDonald’s Happy Meal box turns into a VR headset, yes it does
After gulping down your Happy Meal at McDonald’s’ you would not even bother about the box in which it came. That is about to change for people in Sweden coming Saturday and the consecutive one (March 5 and March 12) between 11AM and 3PM. As a part of promotion, the campaign is all about giving away 3,500 Happy Goggles at 14 restaurants to kids. The virtual reality viewer goggles will be more like the Google Cardboard VR headset, simple and easy to use. You just have to remove the lens pack, tear the box around perforated edges, put it together and slide you phone inside it to enjoy VR content.
McDonald’s’ has created a skiing themed VR game dubbed ‘Slope Stars’ for use with goggles keeping in mind that Sportlov recreational holiday is coming up in the city. The company is running this on a trial basis and if the idea hits users, it will be extended to other parts of the globe too.
It’s gonna smell like french fries though!
This is not the first time such kind of promotional activity has been undertaken by food giants. Last year Pizza Hut Blockbuster Box surprised foodies in Hong Kong with an innovative new promotion campaign that turns your pizza box into a projector.