Thin Ice clothing line assures rapid weight loss without any workout

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A startup has pitched a clothing line on crowdfunding website Indiegogo and claims that it can help you lose fat just by wearing Jacket, pants, socks, undershirt or specially designed sole for shoes. The maker explains that the project ‘Thin Ice’ tricks the body to burn more calories by lowering temperature of the body using special chips embedded in the clothing line. The apparel uses patent-pending technology wherein thermo receptors of body sense reduction in body temperature. To maintain body temperature, mind boosts metabolism to produce more heat, resulting in burning of more calories. Thin Ice boasts burning 500-1,000 calories per day by simply wearing one of these accessories.

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An accompanying Android app lets users view calorie loss on their portable devices. The product sounds impractical, since most people don’t believe by just wearing a jacket or a pant they can reduce fat. People follow the strict diet plan, carry out heavy exertion in gyms, and follow other hectic activities to lose few pounds and still not all of them succeed in losing weight.

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Digital Trends interviewed the CEO, Adam Pauliin to get firsthand information regarding the process and concept that Thin Ice follows. Paulin said he derived inspiration from a book called the 4-hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman, which actually sounds like a elaborated hoax.

There’s trickery involved to make this happen, he admits. By targeting very specific parts of the body, they tell the brain the body is getting cold based on thermal receptors. “If you stimulate those areas aggressively, then you get a response in the body that’s higher than it should be based on the actual temp of your body,” he said.

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Further, an illustrative video shows Thin Ice can be worn anytime, anywhere – while working at office home, watching TV, and even while sleeping. It runs for an estimated four hours depending upon temperature settings that can be controlled via smartphone.

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Early birds can get hold of Thin Ice for $95, while other interested consumers can pledge $155 to ensure delivery.

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Madan has been writing about eco-friendly gadgets and technologies for over 5 years now. He has an inclination for all things green and wonderful. He is a local social activist with a global vision. When not writing, Madan can be seen capturing the best of urban wildlife in his DSLR lens.

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