Augmented reality mobile game Pokémon GO is biggest ever in U.S. history
Quite a few applications have taken Play Store and Apple Store by storm in the past – latest being the Pokémon GO – a Nintendo franchise game. The first real augmented reality game, this is a free download for iOS and Android devices, and it mixes real world elements with the virtual game, which is making people go bonkers for the app. People are fanatically downloading Pokémon GO, and according to a SurveyMonkey report, it is already the biggest mobile game in the history of United States.
The unbelievably huge game had risen to number one on the Apple Store in under 24 hours. And within three days from release it had attracted more users than Twitter (yes, you read the correct) rising to the top of the Apple Store revenue charts.
According to SurveyMonkey, Pokémon GO had more than 21 million daily active users in the States on 12 July, a number that surpasses the user base of immensely popular Candy Crush (20 million active users).
At the same rate, Pokémon GO could allegedly surpass Snapchat’s popularity on Android in a few days. And no matter how unbelievable it may seem the case of Google Maps is in jeopardy too.
So why is there so much hype about the game?
Well, the game has just come out, it’s new, it’s exciting, it’s one-of-a-kind with augmented reality integration, and over and above, it’s free.
Nintendo has previously seen a pretty similar hype in the initial weeks with Miitomo, its last mobile game, but the public support soon dipped in its favor. Despite all the initial fanfare, how will Pokémon GO do in the long run, only time will tell; but if the game can engage new users and retain them, it’s going to go great guns.