Tim Cook confirms Apple is investing real money in augmented reality
At the Apple’s second quarter earnings conference, Cupertino tech giant’s CEO Tim Cook may be referring to Pokemon Go as Poke man Go, but the world heard closely and understood what he meant. Pokemon Go or Poke man Go – however, you may choose to call it, is making the whole world go bonkers after it. So much so that according to Tim Cook, the world’s largest tech company is also investing large sums into augmented reality – the new age tech, Pokemon Go is based on.
When asked about the Pokemon Go craze and the future of AR, Cook said, ‘Apple plans to be high on AR in the long run.’
It also does show that AR can be really great. We have been and continue to invest a lot in this. We are high on AR for the long run, we think there’s great things for customers and a great commercial opportunity. The number one thing is to make sure out products work well with other developer’s kind of products like Pokemon, that’s why you see so many iPhones in the wild chasing Pokemons.
Given the success the innovative game Pokemon Go has garnered, in its short stint after lunch, there is no denying the future potential of augmented reality.
Rumors in the past have suggested Apple is experimenting with AR and VR. But it is not clear as to what Apple is planning to do with AR yet.