‘Swiss Mad’ watch made from cheese is one-of-a-kind dairy design
Till date, we have seen many niche watches that grab attention either due to their functionality or the way they look. But his is for the first time we came across a luxury watch that’s made from 100-percent cheese. Yes, you read that right. Luxury watchmaker H. Moser & Cie has recently unveiled its one-of-a-kind ‘Swiss Mad’ watch that’s made with genuine local winter cheese.
The dial of the watch resembles the nation’s distinctive red-and-white flag with white lacquered double hands and a 42mm with HMC 327 caliber inside. The timepiece’s strap is made from locally sourced cowhide which is mixed with pasteurized Vacherin Mont d’Or cheese, and the watch comes in a case made out of 100-percent Swiss cheese.
Wondering why the company made a watch out of cheese? Well, there is a serious motive behind this tongue-in-cheek edition by H.Moser. It has been created in protest to the updated governing rules for “Swiss-made” label in the watch industry. According to the new rule, 60-percent of watch components must be of Swiss origin, as opposed to the previous 50-percent, then only the watches will be properly labeled as “Swiss-made.”
Earlier if 90-percent of components were made in Asia (but watchmakers didn’t want to tell that to the customers), still the watch could still carry the Swiss-made label. To stop this government has implemented the new rule.
However, there are some loopholes in this rule, as it allows watchmakers to include research and labor costs in those calculations. As per H. Moser, they could abide by the rules by building a watch made with Asian components and can add one metal plate over them in a Swiss workshop. Therefore, the law should require 80-percent mark.
Sadly for both watch and cheese enthusiasts, only one Swiss Mad watch has been created by H. Moser. It will be presented during the upcoming Salon International de la Haute Horlogerie and auctioned for a staggering price of 1,081,291 CHF (approx. US $1,070,161.31). The auction proceeds will be further used to create a fund for supporting independent Swiss watchmaking suppliers. For more information, visit the company’s official website.