Tagged: Walkman

Would you shell out $3,200 on Sony’s gold-plated Walkman?

Sony Gold-plated Walkman

Celebrating 70-years in the tech business, Sony has unveiled its gold-plated Walkman for $3,200. The Japanese electronics maker has come up with a new line of high-resolution audio products, including two Walkman players, headphones, and headphone amplifier. However, the Signature Series is led by gilded NW-WM1Z Walkman with high-resolution audio. Read More…

Sony employs the ingenious tactic of selling MP3 players in bottled water

Sony's Bottled MP3 Player

A stroke of advertising ingenuity can go a long way in making a product commercially successful. And, that might just be the case with Sony’s waterproof MP3 player. The Japanese electronic giant has taken the uniquely novel approach of showcasing the ‘true’ waterproof quality of their product. As a remarkable result, the MP3 players are already immersed in a bottle of water when they are sold in their retail form!

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